We often deal with product placement, even describing the evolution of such a marketing tool. It’s an actual and inspiring topic to study. We pointed out many times how communication is changing in depth. There are new critical issues to face, as well as new opportunities
The relationship between love and marketing, on one side, and between love and business, on the other side, is a really interesting and actual topic. A couple of years ago I heard about a really impressive news: somebody in the USA had created a clinic
The business scenario is changing in depth. This is clear to everyone. The economic crisis is certainly a crucial drive for this to happen, but not only in a bad way. It’s hard to say, but I argue that the economic crisis may also have
Either marketing studies and business practices at international level pay growing attention to new consumption models. They are based more on access and less on ownership. In such a scenario we find practices such as bartering (which we discussed with the analysis of the zerorelativo.it