The business scenario is changing in depth. This is clear to everyone. The economic crisis is certainly a crucial drive for this to happen, but not only in a bad way. It’s hard to say, but I argue that the economic crisis may also have
Today we are going to explain how and to what extent the marketing logic can support business strategies. By simplifying, there are two main strategic paths for connecting companies to their market environments: a) Resource-Based View (RBV): in this case, the company has some specific
Either marketing studies and business practices at international level pay growing attention to new consumption models. They are based more on access and less on ownership. In such a scenario we find practices such as bartering (which we discussed with the analysis of the zerorelativo.it